INTRODUCTION TO PUBLIC RELATIONS

2,000.00

Sam Black

Year Published: 1989, 1990, 2011

Size: 125mm x 200mm

Page extent: 240 pages

ISBN: 978-978-153-484-3

Description

Professor Sam Black explains the true nature of public relations practice as a means of communicating effectively and promoting mutual understanding. He considers in great details the theory and practice of the subject and the many different ways in which it should be used. He stresses the wide experience and high ethical standards required of successful practitioners.